
SingleTease was launched on March 1, 2007 by Tamera Lawrence and Kristin Moore with the mission of creating clever conversation starters to help singles meet face-to-face. Why? Because we were frustrated with the dating scene ourselves and tired of hearing our friends complain how hard it is to meet other singles.
Every single (unattached) person needs help meeting other singles. If this were not true, online dating would not be a 700 million dollar industry. It’s like the card game Solitaire, all the cards laying on the table look alike, you know there’s a match in the deck somewhere, but it takes turning over many cards, a good memory, patience, time and a bit luck to find the match.
We aren’t comparing online dating to a card game, but it’s a simple analogy to an ongoing problem for singles…how do you know who is available let alone a match?
What if you could wear or carry something that let other singles know you were available…an icebreaker, a conversation starter that would make life so much easier when meeting in person? That’s when we came up the idea of developing fun, clever messages that say you are 1) available and 2) approachable.
Our concept is refreshingly distinct, in contrast to the explicit, cheezy products developed by other companies. Twenty five years of combined experience in graphic design, conceptual strategy and branding for nonprofit, retail and corporate clients plus our personal dating frustrations naturally led us to create SingleTease. At SingleTease we enjoy our work and making a difference in the lives of all singles.