February 2nd, 2011
An personal interview with Single Edition, featured under their Solo Spotlight!
"Q: We love your line of Single Tease products, how and why did you come up with the idea?
My business parter, Tamera Lawrence, and I came up with the concept when we became frustrated with the dating scene. We would go out and men would look at us, but not always approach (we started giving each other a dollar if we approached a guy). We weren't sure if they just didn't know what to say, or if they assumed we were not available. We knew there had to be a better way. That summer, we went on a beach weekend and bought these cheesy beach shirts. We got alot of attention. That's when we realized our concept…create a line of clever messages that would let a guy know we were available and approachable, more specific to meeting other singles.
Q: Are there any new items in development?
Yes! In addition to our SingleTees for women and our SinglePup doggie tees, we just launched three new product lines in November 2010:
Looking to exchange contact info with that adorable stranger? SingleCards deliver the message you want in a clever, fun way while keeping your business info private.
SingleH2O Water Bottles:
You're on the treadmill at the gym and a cutie is on one next to you. How do you let them know you are interested? Let your SingleH2O water bottle quench the awkward silence! $1 from each sale goes to One4One: an initiative that provides one person with clean water for one year.
SingleTees for Guys:
It's tough meeting other singles these days. Online dating is a huge pool and bar scenes are packed. SingleTees give you the competitive edge that let's you stand out from the crowd!
Q: Have you ever been hit on or picked up by a guy just because you were wearing one of the shirts?
Yes! Our products have led to many conversations with cute strangers.
Here is one story: I was wearing the SingleTee "Just Ask Me (out)" while at the local farmers market when a guy approached me asking "What should I ask you?" He didn't see the small print "(out)" until he got closer and said that he noticed me from afar. I hesitated in answering his question because he was with a beautiful blonde. I assumed this was his girlfriend, but she was just a friend. I think my story shows how we make assumptions on who is available. I would have never thought of talking to this guy. If I had not been wearing my SingleTee, he wouldn't have approached me and I would have missed meeting a great guy!
Q: Which shirt do you think attracts the most attention from men?
Honestly, all the messages attract attention from men. Guys like it when we make it easier for them to talk to us. If a woman is wearing a fun tshirt, she's even more attractive. It's that simple.
Q: Any ice breakers you can recommend to people who have a hard time approaching someone new?
Yes, if you are a bit shy in talking to someone, try one of our products. They serve as the unique ice breaker that does the talking for you.
Other icebreakers…your favorite baseball cap with your team logo or a book you are reading can capture someone's attention who may have the same interests as you.
The only difference between a general ice breaker like those mentioned and SingleTease products is they do not let someone know you are single or approachable. Our icebreakers are specific to meeting other singles.
Q: Several years ago you appeared on the Donny Deutch show. Tell us what that experience was like?
Being on the segment "One Minute to Millions" on The Big Idea with Donny Deutsch show was such a great experience! And one of our first opportunities to be on TV.
We were provided the opportunity to be on the show when we submitted a question about our tag line for Donny Deutsch to answer on The Big Idea via webcam. They loved our idea (not our tag line) and invited us back two weeks later to be on the show. We had just launched our first product line, SingleTees for women, so the timing was perfect for us to promote our company.
The experience was exciting and nerve-wracking at the same time…the show filmed and aired the same day, providing a bit of constant tension in the studio. We didn't get to meet Donny Deutsch until our segment for this reason. However, we had the opportunity to meet (and spend a number of hours) in the green room talking to three millionaires and the panel that was to review our product on the show. This time was invaluable. We learned what other individuals did to grow their million dollar businesses.
Not only did we get to promote SingleTease on The Big Idea, but The Big Idea filmed, directed and produced a mini commercial of us on site that day to provide their audience with a little background on us and our company.
The best part of the experience, Donny Deutsch and our panel (Leslie Rotchford, Former Deputy Editor of Cosmopolitan; Dannielle Kyrillos, Editor at Large of Daily Candy and Tito Beveridge of Tito's Handmade Vodka ) gave us a unanimous "YES" that our idea was a Million Dollar Idea!
Q: In your blog, you and co-founder Tamera write about love and dating from two cities, LA and DC. What do you think is the biggest difference between singles on the two coasts?
Tamera recently moved to Los Angeles to further push our company to the next level. I am so glad to have her here! But since each of us have lived on both coasts now, we can see there are some differences between LA and DC, but not surprisingly some similarities.
I think being single at an older age is much more acceptable in LA than DC. It is common for a 45 year old man or woman to have never been married in LA; whereas in DC, if you are not married by the age of 30, people wonder why you are still single.
But then again, I believe that people in DC are more open to be in a committed relationship than LA. This is probably one reason there are so many more singles in LA than DC.
And the general similarities between singles in both cities…it doesn't matter where you live, people have a hard time approaching people they are interested in, both men and women. That's where we come in!
Q: Care to share anything else with our readers?
Every single (unattached) person needs help meeting other singles. If this were not true, online dating would not be a 700 million dollar industry. It’s like the card game Solitaire, all the cards laying on the table look alike, you know there’s a match in the deck somewhere, but it takes turning over many cards, a good memory, patience, time and a bit luck to find the match.
We aren’t comparing online dating to a card game, but it’s a simple analogy to an ongoing problem for singles…how do you know who is available let alone a match? With SingleTease products, we remove the guess work. We can't guarantee a match, but we can guarantee we'll increase your odds of meeting other singles face-to-face."
Go to the article here >